Make sure when you share your website via social media that it displays attractively for maximum impact. Facebook uses a protocol called Open Graph Twitter has a similar protocol called Twitter cards. If you know HTML you can do this yourself or you can request this from your web administrator.

Which link would you be more likely to click on?

Before:


After:


Check yours here:

• Facebook validator
• Twitter validator

Total views increase by 94% if the article contains an image. Source: Skyword

How to avoid the mistakes that weaken your brand and stand between you and mutually beneficial online relationships. This article by Barry Feldman is a must-read.